Open your eyes to incredible quality.
Discover the next generation of entertainment.
With groundbreaking ULED and HDR Plus technology, vivid 4K images and dbx-tv™ soundbar quality audio built-in, you’re fully immersed from the very beginning to the very end. What’s more, because our unique VIDAA U interface is at the heart of the experience, everything you need is just a few clicks away.
ULED TV - Our ultimate 4K experience.
Ultra Colour, Ultra Contrast, Ultra Smooth Motion and 4K Ultra HD work in harmony to bring you smoother, more fluid picture quality that bursts with colour, clarity and striking contrast.
Experience enhanced clarity, light, detail and colour.
HDR Plus takes your viewing experience to a whole new level. Not only does it dramatically enhance every detail, it also boosts contrast and colour accuracy for incredibly true-to-life colours and superb levels of clarity.
Experience 4K Ultra HD on BT TV
With up to four times the detail of High Definition, 4K Ultra HD makes you feel like you’re right in the heart of the action.
BT Sport in 4K Ultra HD has to be seen to be believed, and the only place to experience it is BT TV. We bring you the UEFA Champions League, Premier League, UEFA Europa League and the Emirates FA Cup as you’ve never seen them before.
All of the 4K Ultra HD TVs we sell here on BT Shop are guaranteed to work with your BT TV service to deliver amazing 4K content. BT Sport in 4K Ultra HD and our YouView Ultra HD box is included with the Max TV package, which is available to customers with BT Infinity broadband. The only other thing you’ll need is this 4K Ultra HD TV.
If you don't already have BT TV, or haven't upgraded to receive BT Sport in 4K Ultra HD, you'll need to head over to bt.com now to order these services: